A Glimpse of De Toren’s New Look
This year, following two very successful decades of producing award-winning Bordeaux-styled wines, we take the next step on our journey. A journey that has ever been marked by our utter dedication to excellence and constant evolution in pursuit of exceptionally crafted wines that epitomise the heights of luxury, quality and taste. From the very start, we set out to make wines that would be considered among the world’s best. We welcome the next twenty years – and beyond – as further opportunity to demonstrate our commitment to superior winemaking that results in wines of distinction.
As part of this evolution, we are continuously looking at ways to enhance our valued clients’ experience of excellence. It is thus with great excitement that we proudly unveil De Toren Private Cellar’s latest developments: a refurbished manor house to warmly welcome our guests and better showcase our wines at the estate, and a refreshed brand identity to captivate wine lovers the world over…
“We are committed to continuing the legacy of De Toren, expanding the vision, and taking the story even further.”
Daniel R. Mueller | CEO De Toren Holdings AG
The next chapter of our story sees a sophisticated, yet subtle update to all De Toren wine label designs across the range. Our promise to you is the same remarkable quality of wines you have come to know and love, but with a new, exquisite exterior to meet the incredible contents of each bottle. Make sure to be on the lookout for our newly enhanced wine labels – we’ll be introducing these over the next few months.
As with the passion that we pour into our winemaking, the process of restoring and refreshing the manor house and gardens has also been a true labour of love, and one that began more than two years ago. We will now be able to welcome more visitors to our private estate so that they may experience De Toren for themselves. Along with this evolution comes an array of exciting new wine tasting and food experiences, which we hope to share with you in the new year.
Driving into the estate, you can expect to find a new scenic driveway leading up to beautifully manicured, indigenous gardens set before the manor house. Inside, the serene interiors set you at ease. From the comfort of the plush tasting lounge and terrace you can enjoy magnificent views that stretch from the majestic Simonsberg and Helderberg mountains right across Gordons Bay and False Bay to Cape Point. Alternatively, if you’re a sunseeker, our sunny north-facing terrace offers a vista of a sparkling pool and fountain where you can relax while savouring a selection of our fine wines.
Along with the manor house revamp, we have amplified the De Toren logo by placing our magnificent Cape Lion at the epicentre of the design as a fitting tribute to the black-maned lions that once roamed this ancient land. The emblematic lion is surrounded by a gold band that holds five diamond icons and these symbolise our connection to the five Bordeaux varieties that are meticulously grown and nurtured on the estate to craft each of our iconic Bordeaux-styled wines. The logo is anchored by a Fleur de Li symbol, which reflects our deep connection to France and more specifically the Bordeaux region, as well as the ancient De Toren terroir, which is perfectly suited to producing our immaculate Bordeaux-styled wines…
Last but not least, our new positioning line is “Experience Exceptional” – our promise to you that exquisite, world-class experiences await the minute you drive through the gates of De Toren. For our clients beyond Cape Town, we are excited to bring you a host of new virtual tastings, e-shopping and online experiences via our new website, so that no matter where you are in the world, you can experience the exceptional.
“Experience Exceptional. It’s our promise to our much-appreciated clientele around the world. This marks the beginning of a new era of exciting experiences at De Toren, be that online or the new experiences at the revamped estate.”
Albie Koch | Managing Partner De Toren Private Cellar
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